Zumba Fitness from VHS to Corporate Beast

Zumba Fitness has changed so much that virtually anyone can become a Zumba instructor. Zumba Fitness's target audience is the world! They have created fitness legends like Tanya Beardsley ZES. Her level of fame grew so exponentially that she decided to leave Zumba Fitness. According to her the corporation was not growing the way she had expected and she decided to take her life onto a different mind fulfilling direction. I hope that one day she will return to Zumba Fitness and on her own terms this time. We love seeing her perform and dance and if she could come back to do only that, her fans would be happier. I speak for all the fans out there who need her and miss her including me...

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In the past their famous VHS package was sold on The Shopping Channel (TSC); a weight loss fitness program to be done at home. It was the first Latin work out of its kind being sold on National Television in Canada. It was pretty exciting because most of the fitness videos back then were with women and strictly aerobic fitness related. But this VHS( was different because it combined Latin dance with aerobics at the right balance to make the workout fun and effective as well.  Beto Perez, the founder of Zumba Fitness was and still is a cute, fit, and sexy Latin dancer. Who knew that this man was about to change the aerobic fitness market...

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Beto Perez is a talented and intelligent Columbian business man who took one idea called Zumba Fitness and turned it into the corporate beast it is today. Their honest business model retains and builds customers who are instructors of the program and participants all over the world. They maintain excellent customer service and provide quality products that they need and love. If you love dancing, then if not already, you will soon belong to one of those two groups.

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Zumba Fitness is the seed that has conquered the dance fitness market and stays #1. Any business who comes up with another dance fitness program should owe credit to being inspired by Beto Perez who took one idea and turned it into the joyful money maker it is today.

The facets of the Zumba Fitness Money Maker include:

  • Instructional Latin dance fitness VHS for home users sold on Shopping Networks
  • Licensed fitness facilities such as LA Fitness in the United States and GoodLife in Canada began to provide Zumba Fitness Classes to its members. This was the catalyst business move that got the word out that Zumba Fitness Classes was and is most fun way to tone up and feel better about ones state of fitness.
  • DVD Latin dance fitness workout system with weights and a riser 
  • Interactive Zumba Fitness video games for Wii, Xbox and PlayStation
  • High Quality, fashion forward and trendy Zumbawear athletic clothing line which includes sports bra's, leggings, racerback tank tops,  graphic tops and t-shirts, cargo pants and accessories. Zumba Fitness stays fashion forward by adding high-top sneakers, harem pants, mesh tops, and sexy panties and more to their fashion line. Any piece of clothing u can think of, they have it or its being processed as we speak. 
  • The most comprehensive morale building dance fitness instructor program in the world called the Zumba Instructor Network (ZIN)
  • Zumba Cruises
  • Zumba Conventions
  • Zumba Shake and cookbooks
  • The flexibility to choose what kind of Zumba Instructor you'd like to be after attaining the Zumba Basic 1 Training course and joining the ZIN program. Zumba provides over 10 different kinds of Zumba Fitness Classes. They include Zumba Basic, Zumba Gold, Zumba Gold Toning, Zumba in the Circuit, Zumbini, Zumbatomic, Zumba Toning, Zumba Step, Aqua Zumba and lastly Zumba Strong. I can just bet you that Beto Perez will find a brilliant way to incorporate the stationary bike and Zumba Fitness. Imagine, arm movements to the beat while simultaneously cycling on a bike with abdominal compressions ;) 
  • Zumba Boost programs where you can take lessons to boost your skills.
  • Zumba Jammer sessions that you can attend at a small per session cost with your favorite ZES (Zumba Educational Specialist).
  • He has even created a DVD called "Can't Dance", where he proves to you that anyone can participate in a Zumba Fitness Class. Like I said before, his target audience is to capture all the hearts in the world.
  • Downloadable ZIN instructional video content
  • Endorsements from Shape and Mens Fitness Magazine
  • Live Streaming
  • Podcasts
  • He has also supported and collaborated with many female and male vocal artists such as Pitbull, Lil Jon, Shakira, Daddy Yankee and more.

Did I miss anything?

At the end of the day Beto Perez is a man who runs a business that needs to make as much money as possible to thrive in such as trendy market.  This corporation provides an essential service to the world by helping anyone find themselves through dance and fitness and giving them the opportunity to make money doing it. How many times have you heard someone say that Zumba has changed their lives? I have said it myself and I would likely be on a different path in life without it. Zumba fitness gave me the confidence I didn't know that I had...


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  • It showed me that exercise could be fun. I’ve never been in good enough shape to run, and im ok at sports but you need other people for that. I can go to classes or zumba at home thanks to online videos and I don’t feel like I’m behind everyone else.

    • froggielo1
  • I think it has made me more comfortable with my body in public. I’ve always been a bit self-concious but here with all the crazy twists and moves it has forced me to stop overthinking and just go with it. Also I’m so in love with the music that working out with zumba doesn’t feel like a chore. More than weight-loss I find it has done wonders for my stress.

    • myatoms
  • It showed me I could fit dance into my life again like back in schooldays, that exercise really does do wonders for stress and life enjoyment, and that stamina really does get better.

    • angelica4delight